My understanding is you are using a new bait,which may require something a bit different than normal.
Normal for a horney toad or buzzbait isnt what one uses on a floating frog or a crig.
The same overhead hookset one uses for a buzzbait or even a horney toad will lose fish like crazy on the floater or a crig.Floating frogs being the aboslute worst as some days they just dont take them well.
Id try comparing that bait to something similar or close in nature.
After it works send 29.95 to the lilmule school of bassin.
Humor other than that havnt a clue. Maybe a southern fried worm?Or maybe the bait has a poor hookup ratio (depps frog)and has nothing to do with you.
My last trip to 178 many got off as they didnt take the frog in thier mouth totally,one hook in and frog outside with exposed hook caught in the very first stalk of a pad they dove into.
Would not hit a horney toad just floaters,paddltail floaters like the horney got them in,spro and bully wa frogs they got off via the predesribed exposed hook,in the vegetation.
Normally its inside with the other hook and entire frog is,just wast that day.But we did figgure out what floater and get some in.Key that day was a look alike horney floater and a single weedless hook.
Im sure you will figgure out what or why.